Designing Padmashree Academy's Website
WEB DESIGN
Context
Padmashree Academy is a coaching institute for grades 6–10. Their original website, built on Wix, was slow, cluttered, and used a rigid template that wasn’t optimized for mobile or desktop. Since most users arrived via paid ads (Google, social media), the lack of clarity and poor readability led to high bounce rates and minimal engagement.
The Problem
Users couldn’t find key info (courses, contact).
Poor mobile experience hurt credibility.
30-second session time, almost no inquiries.
No reflection of the institute’s strengths or offerings.
Approach
I redesigned the website as a conversion-first landing page, aimed at making users understand the offering in <30 seconds and convert.
Results
Session time increased: 30 sec → 1 min 50 sec
3x more inquiries via forms and direct calls
Bounce rate dropped significantly
Paid ads converted better, lowering cost-per-lead
Final Design
The redesigned site successfully turned ad traffic into actual leads. It communicated value fast, built trust visually, and made it frictionless to reach out—exactly what a high-conversion education landing page needs.
What I did
Faster Load: Rebuilt the site outside Wix with lightweight code to reduce load times.
Clear Structure: Reorganized content into simple sections—Courses, About, Testimonials, Contact.
Responsive Design: Optimized equally for mobile and desktop without bias.
Proof & Trust: Highlighted student results and parent testimonials above the fold.
Visual Clarity: Used strong hierarchy, readable fonts, and a clean blue-orange palette to drive focus.
