BRANDING & PACKAGING
Overview
Greenwave is a brand focused on promoting sustainable products, primarily in the fashion industry. The brand embodies a commitment to eco-friendly practices, emphasizing minimal environmental impact.
My Role
My role involved conceptualizing and executing all design elements, from initial sketches to final digital renderings. This included designing the logo, packaging, and promotional materials.
Audience
Greenwave’s target audience includes environmentally conscious consumers, primarily millennials and Gen Z, who are interested in sustainable fashion and lifestyle products.
Clothing
All clothing materials feature the brand's signature earthy tones and minimalist design, emphasizing simplicity and sustainability. The use of the "gw" logo on the cloth tags gives a subtle yet memorable, brand presence.
Packaging
The packaging and cloth hangers are crafted using eco-friendly materials and include nature-inspired patterns. While the tote bags and clothing tags reinforce the message of sustainability.
Ads & Billboards
All clothing materials feature the brand's signature earthy tones and minimalist design, emphasizing simplicity and sustainability. The use of the "gw" logo on the cloth tags gives a subtle, yet memorable, brand presence.
Color
The chosen color palette centers around earthy greens and browns, symbolizing nature and sustainability. They evoke a sense of environmental responsibility and align with brand's commitment to eco-friendly practices.
Typography
The typography selected for Greenwave is a modern sans-serif typeface. This font was chosen for its clean and rounded feel, reflecting the brand’s straightforward approach towards sustainability.
